chasing the miracles of science

Sanofi faced a critical challenge: public trust existed, yet a knowledge deficit persisted regarding its immunology work, with audiences lacking a personal connection in a fragmented post-pandemic environment. Further, 70% of autoimmune patients felt their goals were unattainable, a narrative traditional pharma neglected. The creative challenge was to transcend conventional corporate communication, making scientific endeavour relatable and emotionally resonant. The "Chasing the Miracles of Science" campaign responded by fusing Sanofi’s scientific pursuit with the universal human drive to "chase dreams." A cinematic hero film, adopting an action-movie aesthetic, starring and co-created by real patients and employees, formed the core of a multi-channel global rollout across 37 markets. This successfully exceeded objectives, elevating Sanofi's corporate reputation, building awareness, familiarity, and trust, resulting in their most successful corporate brand campaign to date.

Client: Sanofi
Agency: VML Health and GCI Health
Production: RSA Films, Bumblebeat, La Boutique 77, Papaya Films, UPP

the film

VFX breakdown

gallery

presentation board

awards

Clio Health: Bronze
The Creative Floor Awards: Gold
Campaign Brand Film Awards: Gold
MM&M Awards: Gold
Creativepool Awards: Shortlist

credits

Executive Creative Director: Khalid Latif
Creative Director: Eduardo Dominguez
Associate Creative Director: Cristina Calabuig
Art Directors: Sasha Hunt, Leo Rincon, Laetitia Moubarak, Nicolas Sierra
Copywriters: Ciaran Watkins, Javier Frias